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Data protection
Effective date: 25/05/2018

In accordance with REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL, we would like to inform you that we process personal data from customers and suppliers as well as data from persons who willingly give their personal details to our company (in person, by telephone, by fax or by e Email) as well as by registering on our website, as well as from persons whose data has been taken over by third parties, for example when collecting external data for business information, public directories, etc., whereby in the latter case it is exclusively personal data more common / of an ordinary nature and nature.

Our company guarantees within the framework of the legal requirements that the processing of personal data takes place in consideration of the fundamental rights and freedoms as well as the dignity of the person concerned, with particular reference to confidentiality, personal identity and the right to protection of personal data.

Objectives and purposes of data processing:

  • Fulfillment of legal obligations, obligations from ordinances, community norms as well as civil and tax laws

  • Fulfillment of possible contractual obligations towards the person concerned

  • Fulfillment of activities in connection with the business activities of our company, such as filling in internal statistics, for accounting as well as for keeping customer / supplier accounting

  • Business objectives such as sending business information and promotional material (by post, fax and email), marketing and market research

  • Protection of claims and management of liabilities

  • Objectives with regard to insurance, in particular credit insurance

  • Area of ​​communication and dissemination of the data.

With regard to the objectives specified above, your personal data will be forwarded if necessary:

  • to the public administrations and authorities, if this is provided by law

  • to credit institutions with which our company maintains business relationships for the administration of receivables / liabilities and for financing brokerage

  • to all those natural and / or legal, public and / or private persons (legal, administrative and tax consultancy offices, courts, chambers of commerce, etc.), if the forwarding proves to be necessary or expedient for our activities.

  • to suppliers / manufacturers, for the execution of the orders

  • The personal data processed by our company are not subject to any distribution.

What information do we collect from you and for how long?

1. Information provided by the user and collected automatically

The personal data stored by our company is collected directly from customers or third parties, as in the hypothesis that the company acquires data from external companies for commercial information, market research, direct offers of products or services. For this last type of data, an informative note will be provided at the time of their registration or in any case no later than the first possible communication.

In addition, our company may have data that the law defines as "sensitive" in relation to processes requested by the customer. For their treatment, the law requires specific consent of consent.

Each time you visit our platforms, we may collect information about the devices used and the networks to which you are connected when using our services in accordance with applicable laws and, if necessary, with your consent. This may include the following information: IP address, login information, browser type and version, browser plug-in types and versions, operating system and platform, advertising ID, visit information including the clickstream URL to, from and to our platforms, Products viewed or browsed, download errors, duration of visits to certain pages, interaction on the pages and any phone number used to call our customer service number. We collect this information using various technologies, including cookies (see our Cookie Policy for more information).

2. 2. Data retention
Scroll all the way down to see the retention period of the data.

Type of data processing:

The data processing can take place with or without the help of electronic, in any case automatic, means and includes all the processes provided and required for the data processing concerned. In any case, the data processing is carried out in compliance with all security measures that guarantee their security and confidentiality.

Advertising online
In order to offer advertising based on your interests and to display targeted online advertising based on the use of cookies, we can also combine the data collected by cookies with other data that we have collected. If you do not want information to be processed through the use of cookies, see our Cookies section, where you will find out how you can review and disable this information. We would like to point out that the exclusion of interest-based advertising does not prevent the display of advertising that is not based on your interests.

Third parties who act as processors for such contractual processing guarantee that they will not save the data received from the client and will not use them for other purposes. Our contractual partners are contractually obliged to use the same data protection and security standards, and we ensure that these are complied with.

Navigation data as part of our Internet information service:

The computer systems and procedures made available for the function of the website collect certain personal information during normal operation, the transmission of which is subject to the use of data exchange protocols on the Internet.

This is information that is not collected in order to be associated with identified persons, but rather that, due to its nature, enables users to be identified through processing and association with data held by third parties. This category of data includes the IP addresses or domain names of the computers that connect to the website, the URI (Uniform Resource Identifier) ​​addresses of the requested resources, the time of the request and other parameters that relate to the transmission and the Refer to the user's computer environment.

These data are only used for the purpose of collecting anonymous statistical information on the use of the website and to check that it is working correctly. The data in question can be used to determine liability in the event of criminal offenses using information technology to damage our website.

Transfer of data abroad:

We may have to transfer your data to service providers in non-European countries (EEA). The EEA consists of countries of the European Union and Switzerland, Iceland, Liechtenstein and Norway, which are considered countries with equivalent laws in terms of data protection and privacy. This type of data transfer can occur if our servers (i.e. where we store data) or our suppliers and service providers are located outside the EEA or if you use our products and services during your stay in countries outside the EEA from this area.
The updated list of third countries to which the company can transfer data is available on request to the data controller.
If such a transfer takes place, we ensure that it is carried out in accordance with this data protection declaration and that it is governed by standard contractual clauses approved by the European Commission, which ensure adequate protection for those concerned.

Rights of the data subject:

The General Data Protection Regulation 679/2016 gives the person concerned the opportunity to exercise certain rights. In detail, he has the right to receive information about whether and which data is available about him and to find out more detailed information about this data, its origin and the reason and purpose of its processing, as well as information about the owner and person responsible for processing and persons and categories of persons to whom this data may be communicated.

The person concerned has the right to update, correct and supplement his data and to request that the data be deleted, blocked and converted into anonymous data if the processing violates the statutory provisions. He has the right to object, in whole or in part, to the processing of his data for a justified reason and without justified reason if the data is used for the purpose of commercial information, sending advertising material, direct sales, market research and opinion polls.
In addition, the right to data portability will be available from May 25, 2018. For more information, please contact the data controller.
If you believe that your rights have been violated, you have the right to lodge a complaint with the competent data protection authority (Garante della Privacy) or to take legal action.

The rights can be asserted by the data subject or a person appointed by him by sending a request to the person responsible for data processing Prairerhof B&B - Apartments - Verdinserstraße 4 - I-39017 Schenna near Merano (BZ) - by registered mail or email to become.

Data processing owner:

Mair family
Verdinserstrasse 4
I-39017 Schenna near Meran (BZ)
T. +39 340 21 32 4 36

Time information for the data storage of personal data

Apart from the following categories, personal data will only be stored for the duration of the contractual relationship and will no longer be used:
The following categories of personal data can be stored for different periods of time:

  • Financial information (e.g. payments, refunds, etc.) is retained for the length of time required by applicable tax and accounting regulations;

  • All user-generated content (e.g. comments and ratings) is anonymous, but remains available on our platforms.

What are cookies?

A "cookie" is a small text that is sent to the computer to identify the visitor's browser or to save information and settings in the browser. You can also refuse browser cookies by deactivating the appropriate setting on your browser. If you choose this setting, however, you may not be able to access certain parts of the website or they may no longer function properly.

The following cookies are used on this website and on the subdomains:

Navigation cookies are necessary for normal navigation and use of the website; without this cookie, the website may not be able to access functions or they may not function properly.

Functionality cookies by saving your settings, these cookies expand the functionality of the website. They record settings that you have made (e.g. user name or language) and enable the website to be improved.

Performance cookies can come from us or from a third party. The information these cookies collect is anonymous data that is not used to collect personal data or for advertising purposes.

Cookies for marketing and retargeting purposes are used by third-party providers and are used to display advertisements. No personal data is processed, but a connection is established with your computer or other device by tracking the information stored in it.

Instructions for deactivating cookies

Internet Explorer
Block or allow all cookies

1. Open Internet Explorer
2. Navigate to "Tools" and "Internet Options"
3. Select the "Privacy" tab and move the slider to the top to block all cookies
4. Click OK to confirm

Further information

To block cookies from all websites:

1. Click the menu button and select Settings.
2. Navigate to the Privacy section.
3. Go to the settings for the "History" and select "Create user-defined settings". Deselect "Accept cookies from websites" and save your settings.

Further information

Google Chrome

1. Select the Chrome Menu icon.
2. Select Settings.
3. Select Show advanced settings at the bottom of the page.
4. In the "Privacy" section, select Content Settings.
4. Select Block data from being saved for all websites.
5. Select Done.

Further information


1. Open Safari
2. Select "Settings" in the system bar and then "Privacy" in the dialog box that opens
3. In the "Accept cookies" section, you can specify whether and when Safari should save the website's cookies. For more information, click the Help button (indicated by a question mark)
4. For more information about the cookies that are stored on your computer, click on "Show cookies"

Further information

The following table contains a list of cookies that are used on the website and explains their purpose and lifespan:

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